Portfolio
Hi, I'm Madhu
Architecture taught me how to guide people with design.Brand strategy taught me to study why they believe in that guidance.As a product designer I combine both disciplines to help people navigate digital complexity with confidence.
Brands that have liked my thinking
I worked in brand strategy for 3+ years
Selected Projects
Translated customer feedback into product positioning that the founder used to win 3 new clients, then rebuilt the website around it in 18 hours.
Driftwood
Uncovered why users avoided Spotify's new product expansion and redesigned the experience so 100% of tested participants preferred it.
Spotify Mix redesign
Explored what drives subscription stability in budgeting apps, then designed around financial decisions, not reports, to make the product more valuable between paychecks.
Budgeting app
Doubled physician interest from 16% to 32% in Atlantic Health's $30M proton therapy investment.
Atlantic Health
Designing across disciplines
Design in the brand and architecture world
Michelob Ultra
Michelob Ultra
What does a brand feel like when you're standing inside it?
Every event has a user journey. I designed this one.
Boat House
University of Michigan
Designing for competing user needs in shared space
Athletes and scientists. Same building, same river, completely different needs.
Wall House
University of Michigan
How do you design privacy without building a wall?
A study on perceived privacy.
Chair Study
University of Michigan
How people use their chair to control their social experience
A study in how people use physical space to signal exactly how much interaction they want.
Filming Guide
LeaseMagnets
The instructions were the problem
How I turned repeated user frustration into a process anyone could follow in one read.
Playscape
University of Michigan
I removed gravity to understand what we design playgrounds around
When the environment changes completely, you find out what you were actually designing for.
Rec Center
University of Michigan
How I organized a rec center the way a UX designer organizes an app
Grouping activities by type, minimizing unnecessary movement, and designing for the path of least resistance — in concrete.
About
I love designing experiences that make it easier for people to stay curious
What draws me to product design is the same concept that has drawn me to tutoring.
I'm interested in the moments where we lose the learner — when someone is excited to understand something, but along the way, starts questioning whether they can.
There's something comforting about helping people feel understood.
University of Michigan
B.S. Architecture
Google UX Design Professional Certificate
Coursera