Hi, I’m Madhu and lately I’ve been
I like to move people through s p a c e s.
My work spans architecture, brand strategy, and product design, but the focus has remained the same: shaping how people move through and make sense of experiences.
Some brands that have liked my thinking
Selected Projects
( Budgeting App )
PRODUCT DESIGN
Spring
A budgeting app designed for quick check-ins before you spend.
( Redesign )
Spotify’s “Mix” Beta Feature
Making Spotify’s new beta feature for “DJ-ing” easier to understand and use.
PRODUCT DESIGN
( Message Testing )
Building Trust in Oncology Referrals
Why do physicians choose one oncology provider over another? Through interviews and survey research, I uncovered key drivers of referral behavior and helped shape messaging that built trust and credibility.
RESEARCH
Ask me about these
The instructions were the problem
How I turned repeated user frustration into a process anyone could follow in one read.
LeaseMagnets
I removed gravity to understand what we actually design playgrounds around
When the environment changes completely, you find out what you were actually designing for. Explore my zero gravity playground in space.
University of Michigan
Different fields. Same questions.
How do you design privacy without building a wall?
A study on perceived privacy.
University of Michigan
What does a brand feel like when you're standing inside it?
Every event has a user journey. I designed this one.
Michelob Ultra
Designing for competing user needs in shared space
Athletes and scientists. Same building, same river, completely different needs.
University of Michigan
How people use their chair to control their social experience
A study in how people use physical space to signal exactly how much interaction they want.
University of Michigan
How I organized a rec. center the way a UX designer organizes an app
Grouping activities by type, minimizing unnecessary movement, and designing for the path of least resistance, in concrete. Explore my Detroit Recreation Center designed for efficient movement.
University of Michigan